1. 회원님들의 건승을 기원합니다.

2. 서울대학교 BK21 FOUR "자유롭고 책임있는 AI 미디어" 교육연구단과 서울대학교 언론정보연구소에

   서 커뮤니케이션학계 해외 유수 학자들을 초청해 다양한 주제의 강연 시리즈를 개최하고 있습니다. 이

   에 다음과 같이 안내해 드리니, 관심 있는 회원님들의 많은 참여 바랍니다.

- 다 음 -

□ 일시 : 2023년 2월 1일(수) 9:30 ~ 11:00

□​ 접속 링크 : https://snu-ac-kr.zoom.us/j/91836678046 

※ 이 세션은 온라인(ZOOM)으로만 진행됩니다.

□​ 강연자 : Itai Himelboim (University of Georgia)

□​ 제목 : Understanding Social Media Conversations via Clusters in Social Network 

□​ 내용 :

 Dr. Himelboim has developed and implemented a novel conceptual and methodological approach - the network cluster approach - which emphasizes the homophilic echo-chambers that users form as they freely interact with one another. After a short introduction to social network analysis, he will present his unique approach to social media research, with findings from a range of studies, including social media influencers and brand communities, misinformation flow, health and political communication. The presentation will conclude with a discussion of practical, theoretical and methodological contributions. 

□​ 강연자 소개 :

 Itai Himelboim (itai@uga.edu) is an associate professor of advertising, Thomas C. Dowden Professor of Media Analytics and the Founder and Director of the SEE Suite, Social media Engagement & Evaluation lab, at the University of Georgia. His research interests include computational approaches to social media analytics and network analysis of large social media data, with focus on advertising, politics and health. In his research, Dr. Himelboim examines the network structures that emerge when users exchange information on Twitter and other social media spaces, patterns of information diffusion, the emergence of network clusters as information echo chambers, key information sources, as well as identifying key users and content that bridges information siloes.